WordPress or a custom build? A framework for deciding

Choose the platform around ownership, content workflow, integrations, performance requirements and what the website must become.

Start with the job of the website

A marketing website and a software product have different technical needs. Define what users must be able to do.

Consider who owns content

WordPress can be very effective when non-technical teams need frequent content changes. A custom build can be stronger when workflows and product logic are unique.

Think about integrations

Payments, customer portals, ERP connections and complex APIs can change the decision.

Optimise for maintenance

The best platform is the one your organisation can operate reliably after launch.